VANCOUVER, BRITISH COLUMBIA–(Marketwired – May 22, 2014) - Strutta.com Media Inc. (“Strutta”), a leader in social media promotions and a portfolio company of LX Ventures Inc. (TSX VENTURE:LXV) has published The Complete Contests and Sweepstakes Legal Guide, which is now available for free download. The comprehensive guide, which covers best practices and legal requirements involved in running a successful social promotion in the United States and Canada, including Quebec, was written in partnership with two experienced practicing lawyers, Shahrooz Navabi and Robert Lawton.
Social promotions are one of the top reasons consumers “LIKE” or Follow a brand on Facebook and Twitter or opt-in to receive additional information and offers from companies via email. In order to create and host successful online social campaigns, brands need to understand and adhere to the legal requirements in their region. Strutta is excited to share its extensive expertise and build awareness of the legal aspects of social campaigns.
To accompany the Legal Guide, Strutta will also be hosting a free Webinar on June 18, 2014 at 11am Pacific Standard Time (PST) that will cover:
Elements of a successful social promotion; Legal differences between a “contest” and a “sweepstakes”; Required disclosures pertaining to a contest or sweepstakes; Best practices from experienced lawyers in the United States and Canada; Q & A with the authors “Having powered thousands of social media promotions over the years for trusted brands, our team understands all of the key elements that go into creating and managing a highly engaging social campaign,” said Mike Edwards, CEO of LX Ventures. “We are excited to team up with top legal experts in the US and Canada and share our in-depth knowledge to help ensure the success of your future promotions.”
LX Ventures identifies high potential technology companies and brings together the right mix of talent, experience and resources to rapidly accelerate each company’s growth. Our value-added approach is now being used to focus Mobio INsider on scaling and expanding market share and driving revenue through Strutta’s social marketing platform. LX Ventures is publicly traded company on the TSX-V, headquartered in Vancouver, BC. To learn more, visit http://www.lxventures.com.
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Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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