The Naked Facts: QR Barcode Scanning in 2H-2010

QR Barcode Scanning in 2H-2010

Consumer use of Smartphones has become ubiquitous, and as consumers discover the value and utility of the QR barcode, scans are skyrocketing. The QR barcode has become the gateway to information, data exchange and mobile commerce with the Smartphone acting as the primary device for every consumer interaction. Browsing and buying merchandise through QR barcodes is happening like never before, and social media has further accelerated this phenomenon. In case you werenʼt watching, QR barcode use has suddenly gone ballistic.