Latest Reports
The Naked Facts are back with a bang. Mobile technology is on the tipping point and QR barcodes are the gateway to endless possibilities. QR scanning has drastically risen by 1400% since Q3 2010! Users are using their Smartphones to scan QR barcodes more than ever to receive information, enter contests, receice coupons, make payments and even make donations. What will they do next?
The Year over Year results from Q2 2011 versus Q2 2010 indicates a serious increase in people scanning impulsively. How could you not take part in the phenomenon? QR barcode use continues to thrive as the newest and most interactive way to engage consumers. Consumers arenʼt passing up the opportunity to use their Smartphones to scan QR barcodes to receive information, enter contests and even make purchases and donations. QR scanning traffic has risen an astonishing 9840% since Q2 2010. And, we think this is only the beginning.
The global market for mobile payments is predicted to grow to $633.4 billion by 2014,up from $68.7 billion in 2009. This will create a very lucrative revenue stream for organizations that choose to participate. However, as found in our most recent study, consumer concerns about security issues are a huge barrier to this potential opportunity. Organizations need to find a secure mobile payment method in order to cash in on this soon-to-be explosive revenue stream
The Naked Facts are back for Q1 2011. And we should warn you - hold on tight or you might get whiplash! The Year over Year results from Q1 2011 versus Q1 2010 (and 2H 2010) will keep you on the edge of your seat.
The hype surrounding the mobile payments market has been fluctuating since early 2000. Exponential market growth has been predicted year after year with no results.
Consumer use of Smartphones has become ubiquitous, and as consumers discover the value and utility of the QR barcode, scans are skyrocketing.
