The objective of this study is to create an Influencer Engagement Index (IEI) for the top music artists on social media. This index will be used to measure the true social impact of 100 of today’s top music artists in the youth demographic. For artists, big and small, this study has been designed to reveal who has the most engaged fans and their potential value to brands. For brands, the aim is to help them understand which artists can best help them achieve their consumer engagement goals.
The Influencer Engagement Report is published monthly. The April 2013 report is now available HERE.
Influencer Engagement Reports from previous months: